Product Management

Associated Press

Summary

The Associated Press publishes the AP Stylebook annually, an English grammar style and usage guide created by American journalists working for or connected with the Associated Press to standardize mass communication. It is the leading reference for most forms of public-facing corporate communication. The Stylebook offers a exhaustive reference to grammar, punctuation and principles of reporting, including many definitions and rules for usage as well as styles for capitalization, abbreviation, spelling and numerals. 

Equiom developed StyleGuard, an integrated AP stylebook style checker into the suite of Microsoft Office products for Windows and Mac. We worked in concert with the Associated Press to licensing the AP Stylebook content, and to develop the technical solution for Microsoft Office integration, so that style-checking against the AP Stylebook was as simple as the built-in spell-checker. We then worked with the Associated Press to develop a joint go-to-market solution and a business model, pricing, and integration into the AP Stylebook Online eCommerce site.   

Project Details

Client:

AP

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Maria Folks

CEO at Webflow

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Pavlo Bend

Designer at Traxx

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John Doe

Product Designer

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Sara Poda

Architect

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Droy Walker

Engineer

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William Levy

Product Manager

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